GrowTales vs Toniebox, Yoto and Lunii
All four are screen-free story boxes. They differ in where the story comes from and what it costs to get another one.
The table
Prices checked in August 2026 on each manufacturer's product pages. Dollar amounts are shown as published.
| GrowTales | Toniebox 2 | Yoto Player | Lunii | |
|---|---|---|---|---|
| Device price | €99–129 expected, in pilot | ~$140 | ~$110 | €29–60 |
| How a story is chosen | Place up to four figures on the board | One figure on the box | One card in the slot | Physical wheel: hero, place, object |
| Cost of a new story | Included in the subscription | $15–20 per figure | $8–13 per card | Audiobook packs |
| Subscription | €4.99/month · €39.99/year | Not required | Yoto Club $4.99–9.99/month | No |
| Spanish content | Generated in Spanish, not translated | Small Spanish catalogue | Mostly English catalogue | Yes, French and Spanish catalogue |
| Character combinations | Yes: the story changes with which figures meet | No: one figure, one recording | No: one card, one recording | Yes, within a closed catalogue |
| Uses the child's name | Yes, optional | No | Your own recordings on Make Your Own cards | No |
| Catalogue available today | Being built | Over 250 figures | Large catalogue with well-known licences | Hundreds of audiobooks |
| Can you buy it today | No, pilot | Yes | Yes | Yes |
The three differences that matter
The story comes from the combination of figures, not from one recording per figure
On a Toniebox each figure carries its own recording: the same figure always sounds the same. GrowTales reads up to four at once and the story belongs to that combination, so putting the dragon with the princess gives something different from the dragon with the pirate. Six figures make fifty-six combinations, from one to four, and each one is a different story.
Spanish is not a translation here
Toniebox and Yoto are Anglo-German products and their Spanish catalogue is material translated from another language. Lunii is French and does have its own Spanish catalogue. GrowTales writes the story directly in Spanish, with the names and rhythm of a story written in it rather than adapted to it.
A new story does not cost €15
The industry's business model is selling figures and cards: €8 to €20 every time you want new content. In GrowTales the content is included in the subscription, and what you buy separately are physical figures that open new combinations, not a single story.
And what GrowTales does not have yet
You cannot buy it
The device is in pilot. Toniebox, Yoto, and Lunii can be bought today, arrive in two days, and work out of the box. That is not a minor detail and there is no point hiding it.
No catalogue with well-known licences
Yoto sells cards featuring characters children already know. GrowTales has no third-party licences, and the stories are original. For some families that is an advantage and for others it is exactly the opposite.
The device price is a forecast
The €99–129 range is consistent with what comparable hardware costs, but it does not come from a factory costing. It will be set with the first production run and published here once it exists.
August 2026